The Philippines continues to grow as a market for influencer marketing, with a highly-social population that is mobile-first and sports a high social media usage penetration rate.
In this report, we look at the hottest influencer verticals in the Philippines, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in the Philippines in terms of platforms, influencer categories and median engagement rates.
Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.
Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.