India is one of the most diverse and growing markets in the world, with a social media population of 448 million users and a 21.2% year-on-year growth rate.At the same time, influencer marketing in India is a growing space, and one that is expected to stick in the coming years.
In this report, we look at the hottest influencer verticals in India, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in India in terms of platforms, influencer categories and median engagement rates.
Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.
Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.