The influencer marketing market in Hong Kong continues to grow rapidly. When influencer marketing is done right – through highly-effective and pinpoint strategies – influencer marketing can bring great results to both domestic and international markets, not only in the promotion of products and brands, but also in motivating customers to buy goods.
In this report, we look at the hottest influencer verticals in Hong Kong, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in Hong Kong in terms of platforms, influencer categories and median engagement rates.
Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.
Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.