AnyMind Group [TSE:5027], an end-to-end commerce enablement company, has today announced the launch of Social Hack, a service-based offering for enterprises to take advantage of platform integrations between AnyMind Group’s various proprietary platforms and social media platforms such as TikTok and Instagram for influencer marketing, social commerce and live commerce.
On the launch of Social Hack, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “With their commerce capabilities growing in adoption, social media platforms are also a key facet of the next generation of commerce, creating an interconnected ecosystem that shortens the path between discovery and purchase. On the other hand, our technology provides businesses with access to such innovations at various points of the supply chain, and an initiative like Social Hack will not just provide our customers with the right set of tools, but also key expertise in ensuring success as the world moves towards next-gen commerce.”
In addition to consulting services for planning, reviewing and optimizing strategies, AnyMind Group will also provide:
- Influencer marketing through AnyTag , to discover influencers (including those on TikTok Creator Marketplace and other social media platforms), and set up, manage and track cross-platform influencer marketing campaigns through AnyTag;
- Social media analytics, competitor, hashtag and fan analysis, and management of user-generated content, through AnyTag;
- TikTok Shop store management and analytics through AnyX , alongside other e-commerce marketplaces and platforms;
- Instagram Live viewer engagement capabilities through AnyChat, including automatic responses during live streams triggered through user comments and keywords.
In just Southeast Asia alone, 63.7% of the total population (684 million) are social media users, with TikTok being the fastest-growing social media platform and the platform is reported to have an advertising reach of 276.1 million users aged 18 and above (approximately 40% of total population). In addition, TikTok Shop was reported to have a gross merchandise value (GMV) for Southeast Asia of $4.4 billion in 2022, and is reportedly targeting a global US$20 million GMV for 2023. In East Asia, Japan was reported to hold 92 million social media users (74.4% of total population)), with Twitter, Instagram, Facebook and TikTok (ordered according to usage) being the most used platforms.