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E-commerce & D2C

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AnyMind Group launches Social Hack to help businesses better tap into social media

The Social Hack offering includes a mix of consultative services and AnyMind Group’s proprietary platforms such as AnyTag and AnyX

AnyMind Group [TSE:5027], an end-to-end commerce enablement company, has today announced the launch of Social Hack, a service-based offering for enterprises to take advantage of platform integrations between AnyMind Group’s various proprietary platforms and social media platforms such as TikTok and Instagram for influencer marketing, social commerce and live commerce.

On the launch of Social Hack, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “With their commerce capabilities growing in adoption, social media platforms are also a key facet of the next generation of commerce, creating an interconnected ecosystem that shortens the path between discovery and purchase. On the other hand, our technology provides businesses with access to such innovations at various points of the supply chain, and an initiative like Social Hack will not just provide our customers with the right set of tools, but also key expertise in ensuring success as the world moves towards next-gen commerce.”

In addition to consulting services for planning, reviewing and optimizing strategies, AnyMind Group will also provide:

In just Southeast Asia alone, 63.7% of the total population (684 million) are social media users, with TikTok being the fastest-growing social media platform and the platform is reported to have an advertising reach of 276.1 million users aged 18 and above (approximately 40% of total population). In addition, TikTok Shop was reported to have a gross merchandise value (GMV) for Southeast Asia of $4.4 billion in 2022, and is reportedly targeting a global US$20 million GMV for 2023. In East Asia, Japan was reported to hold 92 million social media users (74.4% of total population)), with Twitter, Instagram, Facebook and TikTok (ordered according to usage) being the most used platforms.

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