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E-commerce & D2C

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Erii Chiba of AKB48 becomes February brand model for D2C fragrance brand Shefar

New visuals intertwined with Shefar’s Liela perfume on the brand’s official social media channels and online store

AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese idol group AKB48’s Erii Chiba will be the brand model of Shefar, a direct-to-consumer (D2C) fragrance brand created by Japanese model and solo artist Noah Sato. This collaboration is for a limited time from 1 February 2023 to 28 February 2023.

The new visuals for the “Shefar x ERII CHIBA ~Liela’s other stories ~” will feature Erii Chiba and will be available from 1 February 2023 on Shefar’s official online store and official social media channels.

Shefar is a brand that develops fragrances based on the concept of “the girl of your dreams.” Since its launch in October 2021, the brand has garnered great momentum especially with women in their late teens and twenties, with sales topping 1,000 units on launch day and cumulative sales reaching over 7,500 units.

Customers who purchase products from Shefar in the month of February will receive a limited edition postcard of Erii Chiba. Distribution will end when all postcards are given away.

For more details, visit here.

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