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AnyMind Group announces collaboration with Panasonic for digital commerce expansion in Malaysia

The brand will be empowered through a mix of AnyMind’s technologies for e-commerce management, influencer marketing and digital marketing

AnyMind Group, an end-to-end commerce enablement company, has today announced that it has been appointed by international business and consumer electronics manufacturer, Panasonic, as one of its e-distributors in Malaysia.

AnyMind Group is collectively participating in the direct-to-consumer e-commerce store, Inspired Lifestyle Japan, which is dedicated to introducing high-quality Japanese products to consumers in Malaysia. Panasonic’s range of male grooming products will be made available to consumers in Malaysia through the Inspired Lifestyle Japan website, and more Panasonic products will subsequently be made available on the store, including water purifiers, female beauty products, and more.

Masaki Morikawa, General Manager of CX Digital Marketing & EC at Panasonic Appliances Marketing Asia Pacific, said “We are delighted to bring our technologies and experiences to consumers in Malaysia through AnyMind’s e-commerce store, Inspired Lifestyle Japan, empowered by their innovative marketing solutions. We are committed to enriching consumers’ wellbeing through the entire customer journey and honored the collaboration that enables us to deliver the values.”

As part of the launch, the website will leverage on AnyMind Group to increase the efficiency and effectiveness of store and marketing operations, including AnyX for e-commerce store management and analytics, AnyTag for influencer marketing and conversion-based marketing through influencers, and AnyDigital for digital marketing, alongside consultation support to help Panasonic maximize the value of AnyMind Group’s technology.

On related collaboration with Panasonic Malaysia, Otohiko Kozutsumi, Chief Commercial Officer and co-founder of AnyMind Group, said: “As a worldwide leader in electronics, Panasonic has been enriching people’s lives and moving society forward through their innovations. We’re equipping Panasonic with the necessary technological infrastructure to begin their journey towards the next generation of commerce, where business is done through a single platform, is borderless and open, and data can be utilized and maximized freely across business functions, opening up new levels of growth.”

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