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AnyMind Group powers D2C skincare brand NaturaLUNA…’s new face wash

The new face wash contains squalane and 100% natural ingredients, and is available on the brand’s official online store from 8:00 p.m. on 14 July 2022

AnyMind Group, an end-to-end commerce enablement company, has today announced that the company worked with Japanese celebrity Becky, and brand producer of NaturaLUNA…, to launch a new product called Face Wash, a 100% natural foam-based facial cleanser. Face Wash will be available on the NaturaLUNA… online store from 8:00 p.m. on 14 July 2022.

NaturaLUNA… is a D2C vegan skincare brand launched in October 2021 by Becky, a multi-talented television personality and creator, and focuses on creating products using naturally-derived ingredients that draw out the skin’s natural power.

The brand’s signature “Botanical Squalane Oil” is made from 100% vegetable squalane ingredients derived from olive and sugar. The product sold out immediately on each of its four releases, and has received a customer satisfaction rating of 97%*. (*Based on a usage satisfaction survey of 200 customers)

The new product, Face Wash, uses only naturally-derived ingredients to create a fluffy and fine lather, which is difficult to achieve without artificial ingredients. Squalane, an ingredient that maintains skin softness and health, moisturizes the skin and leaves it moist and clear after washing away dirt on the surface of the skin.

To commemorate the launch of Face Wash, the brand is also launching a “Simple Care Set with Original Hair Towel” which is available in limited quantities. This special set includes the newly released Face Wash, a bottle of Botanical Squalane Oil, and a limited edition hair towel.

Available products for this launch

Face Wash

Made from 100% natural ingredients, Face Wash is free of parabens, fragrance, colorants, petroleum surfactants, silicone, and alcohol. Face Wash is made with 100% natural ingredients, mainly amino acid-based surfactants, and is designed with a person’s skin and the environment in mind. Gently remove dirt and grime using only natural ingredients, leaving clear skin after wash.

Face Wash includes plant-derived squalane, which protects the skin’s natural moisture and keeps the skin soft and healthy, and betaine, a moisturizer derived from sugar beets, and has a conditioning effect. Combined, the two ingredients prevent the skin from feeling tight after cleansing and leave the skin moist and soft

As this is a daily facial cleanser, Face Wash is designed to be gentle on the skin with its soft and airy foam characteristics, reducing the burden on the skin caused by friction when washing.

Price: ¥3,480 (tax included) / Volume: 150 ml
Ingredients: Water, glycerin, sodium lauroyl methylalanine, BG, cocamide DEA, sodium cocoylmethyltaurin, diglycerin, pentylene glycol, squalane, betaine, phytic acid, citric acid, glyceryl caprylate, polyglyceryl-10 laurate

Simple care set (Limited quantities)

Price: ¥6,400 (tax included)
Set includes: Botanical Squalane Oil 30ml, Face Wash 150ml, Original Hair Turban*. The original hair turban comes in either ivory or beige at random.

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