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AnyMind Group powers actress Aoi Kawaguchi’s D2C brand relaunch

The brand LA VIE ELU has relaunched with three new products

AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese actress and television personality Aoi Kawaguchi, and a talent signed to its subsidiary GROVE, leveraged on the company’s proprietary Brand Commerce platforms to relaunch her apparel brand LA VIE ELU, including the release of three new products under the brand.

Kawaguchi tapped on platforms such as AnyX (for e-commerce management), AnyFactory (for production management), AnyLogi (for logistics management) and AnyChat (for customer engagement) to power her brand.

Originally launched in February 2022, LA VIE ELU is a direct-to-consumer (D2C) apparel brand that aims to create a fashionable lifestyle for men and women, based on the concept of “gender does not matter when it comes to the clothes you like and the way you dress.” Products by the brand are unisex items that have oversized-style designs.

The relaunch of the brand will happen on 24 March 2023, and will feature three new items including a pullover sweater, a long-sleeved tee, and a tote bag, available for purchase on the brand’s official online store.

On the launch of her brand, Kawaguchi said: “To those of you who have been looking forward to the new ELU collection, thank you for your patience! Elu was the first time I tried designing men’s fashion, and I’m really happy to hear your kind words since I started my brand. I hope to continue to come up with many more clothes and items that are both unique to me and easy for everyone to wear. Thank you for your support!”

Kawaguchi was born in Hyogo Prefecture in Japan, and she is an active actress and television personality, appearing in various programs such as “Happy!” (Nippon Television Network) and “Love and Wolves Can’t Fool You,” (ABEMA) and “Oru Oru Audrey” by TV Asahi.

For further information about the products, please visit here.

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