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D2C outdoor brand ARAKA to launch new products

The new lineup of products, which includes fishing jigs and sunglasses will go on sale on May 27, 2023, at the ARAKA official online store

AnyMind Group, an end-to-end commerce enablement company, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have today announced that ARAKA, a direct-to-consumer outdoor brand produced through AnyMind Group’s D2C offerings and created by UUUM’s exclusive creator Tsuriyokadesyou, will be making available for sale again the ARAKA JIG2.0, an updated version of the standard lure ARAKA JIG that sold out immediately after its launch, and will be launching the ARAKA BAMBOO SUNGLASSES, which use bamboo for their frame and are both lightweight and durable. Both products will go on sale on the ARAKA official online store on May 27, 2023, at 6:30 P.M. Japan Standard Time.

To give shape to Tsuriyokadesyou’s ideas and aspirations, UUUM’s P2C Studio tapped on AnyMind’s AnyX, AnyFactory, AnyLogi and AnyChat for planning, design, production, e-commerce development, logistics and customer engagement.

Product information

The ARAKA JIG2.0 is an enhanced version of the ARAKA JIG, which was sold out immediately when it was first launched. It is designed with five different patterns and is available in three weights: 60g, 40g and 20g.

The five colors are (from top to bottom): Sakura Pink, Momiji Yellow, Karakusa Green, Ume Red, and Botan Blue (the pictured jigs are 60g).

Vivid Japanese-inspired patterns and a variety of holograms

The Japanese pattern design uses five traditional patterns, including Sakura, Momiji, Karakusa, Ume and Botan, and is combined with a variety of holograms to create a special piece of art. Equipped with two single hooks, one at the front and a treble hook on the rear, this definitive version of the standard jig can handle any target and action in any environment and from the first to the last cast (tested over a year and evolved from the previous version). By focusing on quick movements with good water drainage when jerking, ARAKA has recreated the silhouette of a wrasse bait that is easy to use for beginners and experts.

New Keimura finish on the ARAKA JIG2.0

The ARAKA JIG2.0 has a new Keimura finish (Keimura is a fluorescent color that converts ultraviolet rays into visible light. A bluish-white light is emitted when UV rays hit the object, which can highlight its presence to fish even in deep and dark water where there is sparse visible light.).

Price: 20g ¥1,375 (tax included)
   40g ¥1,430 (tax included)
   60g ¥1,485 (tax included)

Colors: Sakura Pink
    Momiji Yellow
    Karakusa Green
    Ume Red
    Botan Blue

Sizes: 20g/40g/60g
Materials: Metal
Functions: Hologram/Keimura processing


ARAKA is also launching its first pair of sunglasses with all the functions that fans want and a focus on materials.

Bamboo used for the frame

To achieve desired lightness and durability, bamboo is used for the frame.
The frames are made of bamboo painted in matte black. Whilst maintaining the look of ordinary sunglasses, the ARAKA BAMBOO SUNGLASSES have a lightness and sturdiness derived from bamboo. In addition, a logo in the same matte black is placed on the side of the frame and subtly shows the ARAKA brand while making the frames look chic.

Expandable frame to fit various sizes

Special hinges with a larger range of motion are used. The frame fits a variety of head sizes and reduces tightness on the side of the head, resulting in an overwhelmingly comfortable fit.

Fully polarized lenses

Polarized lenses are used to reduce the glare of the water’s surface, making the lenses suitable for fishing as well as various leisure activities. The lens color is dark black and is designed to prevent the wearer’s eyes from being seen from the outside.

Price: ¥13,200 (tax included)
Color: Black
Size: Free
Material: Bamboo (frame)
Function: Polarized lenses

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