AnyMind Group, an end-to-end commerce enablement company, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have today announced that ARAKA, a direct-to-consumer outdoor brand produced through AnyMind Group’s D2C offerings and created by UUUM’s exclusive creator Tsuriyokadesyou, is launching a range of products for coffee fans, including ARAKA COFFEE, an assortment of 12 coffee bean blends, inspired by the 12 greek zodiac constellations, an ARAKA x CAPTAIN STAG COFFEE MILL, and an ARAKA STAR CHART. The products are available on the ARAKA official online store from 6:00 PM Japan Standard Time on 23 December 2022. The ARAKA COFFEE is a product created in collaboration with Taizo Iwasaki, an internationally certified coffee connoisseur. Together with the launch of ARAKA COFFEE, ARAKA is also collaborating with outdoor brand CAPTAIN STAG to launch a coffee bean grinder called ARAKA x CAPTAIN STAG COFFEE MILL. This project results from a combination of UUUM’s P2C Studio, which tapped on AnyMind’s AnyX, AnyFactory, AnyLogi and AnyChat.
Product Lineup ARAKA COFFEE
The ARAKA COFFEE has 12 blends of coffee beans, inspired by the stories of each of the 12 greek zodiacs. Customers can choose to either consume coffee from a single type of bean or create their own blend. Blends Aries blend, Taurus blend, Gemini blend, Cancer blend, Leo blend, Virgo blend, Libra blend, Scorpio blend, Sagittarius blend, Capricorn blend, Aquarius blend, Pisces blend Origins (differs according to each blend) Kenya, Indonesia, Brazil, Laos, Cameroon, Colombia, Ethiopia, Peru, Guatemala, Cuba Single item price ¥1,800 (¥1,980 including tax) Package volume 100g/pack
ARAKA × CAPTAIN STAG COFFEE MILL
This handy coffee grinder allows you to enjoy the taste of freshly grounded coffee anytime, anywhere. You can adjust the bean grind to 13 different levels, and the handle can be removed for more compact storage. Price ¥6,000 (¥6,600 including tax)
ARAKA STAR CHART (exclusive offer with set purchase)
Sit in a reclined chair and taste ARAKA COFFEE under a star-filled sky. With this in mind, the ARAKA STAR CHART was created – to let you let you enjoy the constellations whilst sipping ARAKA COFFEE under the stars.
ARAKA COFFEE 12 blends set
Contents ・ARAKA COFFEE 12 packs (12 blends x 1 pack each) ・ARAKA × CAPTAIN STAG COFFEE MILL ・ARAKA STAR CHART Set price ¥21,000 (¥23,100 including tax)
ARAKA COFFEE 3 blends + grinder set
Contents ・ARAKA COFFEE 3 packs (3 blends x 1 pack each) ・ARAKA × CAPTAIN STAG COFFEE MILL ・ARAKA STAR CHART Set price ¥11,000 (¥12,100 including tax)