AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of a workflow creation feature on its e-commerce management platform, AnyX, that lets AnyX users build automation flows across connected third-party and proprietary platforms to streamline e-commerce operations.
Currently, AnyX enables businesses and online merchants to manage and track their digital commerce stores and operations, and is connected to various digital commerce marketplaces and platforms (such as Shopify, Shopee, TikTok Shop, and more), advertising platforms (such as Facebook Ads, Google Ads, and more), and AnyMind’s various proprietary platforms such as AnyChat for conversational commerce through messaging apps including LINE and Facebook Messenger, and AnyLogi for international shipping and logistics.
To further build interoperability amongst connected platforms, the workflow feature will at launch allow for automation between LINE and Shopify, which includes:
- Automated notification of purchase/delivery completion on LINE – Shopify merchants can automatically deliver purchase confirmation and shipping notification messages to their customers on LINE, based on trigger actions such as the completion of payment or successful delivery;
- Automated delivery of messages and coupons – when a consumer adds a Shopify merchant as a LINE Friend, consumers can receive predetermined content from merchants automatically after a set period of time or immediately;
- Targeted delivery of content based on customer information – Shopify merchants can target the delivery of content on LINE to customers in Shopify’s CRM based on segmented attributes such as purchase frequency, purchase amounts and last purchase date.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “As we advance the next generation of commerce, we’re increasingly looking at ways to deliver more efficiency and effectiveness for businesses to excel in digital commerce. The newly launched workflow feature enables us to start the conversation about interoperability between our connected platforms, and LINE and Shopify is just the first use case. We will continue to build more connectivity across necessary tools for businesses to thrive in the next generation of commerce.”