AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of User Acquisition and App Performance analytics on its media monetization and growth platform, AnyManager, to help web and app publishers to better track and understand their user acquisition efforts.
The User Acquisition analytics module on AnyManager provides publishers with reporting and metrics of advertising efforts, including return on ad spend (ROAS) and more, and is currently integrated with advertising platforms from Google and Meta. On the other hand, App Performance provides publishers with insight into mobile application metrics for user retention, revenue, time spent in the app, and more, and comes integrated with Google Analytics.
The company plans to increase the number of connected platforms for both User Acquisition and App Performance analytics modules, providing publishers with a streamlined dashboard to understand the short-term and long-term impact of user acquisition efforts.
AnyMind Group customers can also tap on the company’s platforms such as AnyTag to activate influencer marketing campaigns and manage, track and attribute user acquisition efforts and conversions from influencer marketing campaigns, along with POKKT for in-app advertising, to boost their user acquisition efforts.
The new analytics modules add on to existing functionality that includes analytics for revenue, invalid traffic, app store performance, social media and core web vitals, along with functions for monetization from over 100 demand partners, audience identification, user engagement through AnyManager GAMES and Story Engine, and the ability to send push notifications to users on their mobile devices to grow user engagement and retention, and more.
In addition, AnyMind Group recently launched AnyManager App Builder, a service to help news publishers develop and launch their own mobile apps in a short amount of time.
Hitoshi Maruyama, Managing Director of Publisher Growth, AnyMind Group, said: “We’re delivering 360 Growth for publishers – supporting the growth of not just revenue but also across users and their overall business. With the new analytics modules, we want to ensure that publishers know exactly where they are and are not growing, and can then optimize or replan their efforts to unlock further opportunities.”