AnyMind Group, an end-to-end commerce enablement company, has today announced the release of a new link-in-bio page feature on its platform for influencers and content creators, AnyCreator.
At present, AnyCreator is a free mobile app (iOS and Android) and web platform that enables influencers and content creators to discover and collaborate with brands for influencer marketing campaigns, gain insights across their own social media accounts including Instagram, TikTok, YouTube, Facebook and Twitter, and resources and support to learn and grow.
The new link-in-bio page feature on AnyCreator lets users (including influencers and content creators) create and customize their own microsite or page, and use this page as their own content hub across social media platforms. This feature is available on the desktop and mobile web versions of AnyCreator, and will be launched on the mobile app version in the coming weeks.
On this page, users can feature their social media profiles, links and visuals, and link products that they are promoting as part of an influencer marketing campaign, which essentially adds shoppable elements to their social media profiles. Users who have created their own brands and products can also use this feature as their own online store. In the near future, users can also track metrics such as views, clicks and purchases through the AnyCreator platform.
On the launch of this feature, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “We are constantly looking at new ways to make it exciting for everyone to do business, and putting shoppability into the hands of influencers is just the first step. We already have one of the widest offerings available today for the creator economy, and we will continue to add even more value.”
Today, AnyMind Group provides influencers with the AnyCreator platform and a D2C for Influencers program where influencers can create their own brands and products by tapping on AnyMind Group platforms such as AnyFactory for cloud manufacturing, AnyChat for conversational commerce and AnyLogi for logistics management. In addition, the company also provides support for influencers including content distribution, monetization and optimization, content production, and channel management.
AnyMind Group’s offerings for influencers are housed under “Partner Growth,” alongside its offerings for web and mobile app publishers. “Partner Growth” is one of two areas that AnyMind Group provides to its customers, the other being “Brand Commerce.”
Within “Brand Commerce,” the company provides businesses with platforms that look to form the next-generation business infrastructure, including tools for cloud manufacturing, e-commerce enablement, conversational commerce, marketing and logistics management. Customers in the “Partner Growth” area can also leverage on platforms in “Brand Commerce.”