AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of “re. L’aube,” a D2C fragrance brand created by Japanese model, actress and brand collaborator Miyako Takayama. The brand’s first collection includes two types of diffusers under its “Où” product line, and will go on sale 26 April 2022 at 9:00 p.m. on its official online store.
Takayama tapped on AnyMind Group platforms including AnyFactory, AnyShop, AnyLogi and AnyChat to develop and launch her brand. Apart from the launch of “re. L’aube,” Takayama previously worked with apparel brands to launch various products over the years, and has written books on clothing, food and lifestyle. This has helped her gain a following of women who share and admire her worldview, not just in fashion but also in cooking and interior design.
“re. L’aube” is a brand produced based on her own experience and around the theme of “restoration of mind and body through fragrance”. The products were created to fit into any part of a home, and the product line’s name “Où” was chosen as it denotes “place” in the French language.
re. L’aube – Product lineup ●Où (Reed diffuser) ＜Opaline＞ A morning fragrance inspired by the color of the sky, whitened by the morning sun. Price: ¥9,900 (tax inclusive)/Volume:100ml
●Où (Reed diffuser) ＜Hyacinthe＞ A night time fragrance inspired by Hyacinthe, and comes in a deep blue-purple color. Price: ¥9,900 (tax inclusive)/Volume:100ml
・Trade name: re. L’aube Où (Reed diffuser) ・Content volume: 100ml ・Distributor: AnyMInd Japan K.K./31F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo ・Contact: 03-6384-5561 ・Manufactured and distributed by: Carainovate Corporation / 2-10-8 Hanakawado, Taito-ku, Tokyo
On the launch of her brand, Miyako Takayama said: “A few years ago, I had a physical and mental imbalance that led me to make a slight course correction in the way I lead my life. I have since come to think about the meaning of the word “self-reliance.” If I made a mistake, I could go back and do it again, and this is how I would build resilience. No matter what happens, morning would always come and the next day would begin again.”
She added: “I then came across the proverb “the sky is darkest before the dawn,” and no matter what the day or night brings, there is always light waiting for us. If we have the strength to find it and face it, we will be able to overcome any difficulties or obstacles that we encounter. I believe that true strength is to be soft and unbreakable. May the fragrance of re.L’aube accompany you and help you to live your life in your own way.”