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AnyMind Group powers GAB ME to launch eye shadow series

GAB ME is a D2C cosmetics brand launched by Paparapys’ Tanakaga, new products will go on sale on

AnyMind Group, an end-to-end commerce enablement company, has today announced that GAB ME, a direct-to-consumer (D2C) cosmetics brand created by Tanakaga, who is part of Japanese YouTube duo Paparapys and managed under GROVE, a Japanese influencer network acquired by AnyMind Group in 2020. In celebration of its one-year launch anniversary, GAB ME will launch the “Perfect Eye Palette”, an eye shadow palette with a focus on no wasted colors. The products will be available on the GAB ME official store on 21 April 2022, 7:00 p.m. Japan Standard Time.

The Perfect Eye Palette focuses on the concept of “no wasted colors,” and includes a palette of six colors including a matte base color that softly brightens eyes, and has a moist, non-powdery texture and just the right density of color. The palette allows wearers to enjoy natural gradation and easily achieve beautiful finishes.

About the GAB ME Perfect Eye Palette
・No wasted colors
・Eye shadow palette with a good balance of base, accent and dark colors
・Can be used to complete and complement makeup and eyeliner looks

GAB ME concept
Show off the best of me.

The GAB ME concept is based on apparel brand GAB GAB, and Tanakaga’s hope that through GAB ME, wearers will be able to showcase their best selves and become more confident.

GAB ME product lineup
GAB ME Perfect Eye Palette <01 Oronge Aurange (Orange-brown)>

Accentuate your usual self with chic orange
An orange-brown eye makeup palette that is easily matched with various makeup styles – a powerful color palette that completes your look.

1. Light beige
2. Apricot
3. Terra cotta
4. Bronze pearl
5. Champagne fizz
6. Chocolate

Price: ¥3,500 (tax included)/Contents: 7g

(1-3) Mica, talc, titanium dioxide, methyl polymethacrylate, fluorosilicate (Mg/K), cetyl ethylhexanoate, iron oxide, dimethiconol stearate, dimethicone, hydroxide Al, ethylhexylglycerin, 1,2-hexanediol, triethoxycaprylylsilane, caprylyl glycol, myristic acid Mg, octyldodecyl stearoyl oxystearate, [+/-] red 228, tin oxide, synthetic fluorophlogopite, red 2 01, Yellow 5, Gungeo, Red 202●(4)Borosilicate (Ca/Ti) Synthetic fluorophlogopite, diphenylsiloxyphenyl trimethicone, titanium dioxide, fluorosilicate (Mg/K), octyldodecyl stearoyl oxistearate, hexa(hydroxystearate/hydroxystearate) (stearic acid/rosinic acid) dipentaerythlyl, talc, Mg stearate, tin oxide, iron oxide, ethylhexylglycerin caprylyl glycol, 1,2 (5)-hexanediol, yellow 5, dimethicone, red 202, methyl polymethacrylate, (5)-polymethylsilsesquioxane, diisostearyl malate, and Borosilicate (Ca/Ti), Al starch octenyl succinate, Borosilicate (Ca/A l), diphenylsiloxyphenyl trimethicone, talc, titanium dioxide, tin oxide, ethylhexylglycerin, synthetic fluorophlogopite, caprylyl glycol, 1,2- Hexanediol, silica, yellow 5, iron oxide, red 201 ●(6) Mica, iron oxide, talc, methyl polymethacrylate, dimethicone, fluorosilicate ( (Mg/K), titanium dioxide, dimethiconol stearate, red 228, ethylhexylglycerin, caprylyl glycol, and 1,2-hexanediol, Al hydroxide, triethoxycaprylylsilane, Mg myristate

GAB ME Perfect Eye Palette <02 Piggy Rose (Smoky Pink)>

Dull pink palette with elegant mauve tones
A smoky pink palette that is easy to match, even for those who have never tried pink makeup

Piggy Rose (Smoky Pink)
1. beige
2. Shell Pink
3. Misty Pink
4. Mamy Pearl
5. Powder Fizz
6. Milk Brown

Price: ¥3,500 (tax included)/Contents: 9.6g

(1-3, 6) Talc, mica, titanium dioxide, methyl polymethacrylate, fluorosilicate (Mg/K), cetyl ethylhexanoate, octyldodecyl stearoyl oxistearate, stearin Dimethiconol dimethiconol acid, Al hydroxide, dimethicone, ethylhexylglycerin, triethoxycaprylylsilane, 1,2-hexanediol, 1,2-hexanediol Caprylyl glycol, iron oxide, Mg myristate[+/-] synthetic fluorophlogopite, tin oxide, red 228, red 2 02, Red 201, Gunjo-●(4) Borosilicate (Ca/Ti), Synthetic fluorophlogopite, Synthetic fluorophlogopite Diphenylsiloxyphenyl trimethicone, borosilicate (Ca/Al), titanium dioxide, talc, fluorosilicate (Mg/Mg) K), octyldodecyl stearoyl oxystearate, hexa(hydroxystearate/stearate/rosinic acid)dipentaerythlyl, Mg stearate, tin oxide, ethylhexylglycerin, ethylhexylglycerin Caprylyl glycol, 1,2-hexanediol, silica, iron oxide, dimethicone, red 228, iron oxide, methyl polymethacrylate (5) Polymethylsilsesquioxane, diisostearyl malate, borosilicate (Ca/titanium), starch octenyl succinate Al, borosilicate (Ca/Al), diphenylsiloxyphenyl trimethicone, talc, titanium dioxide, tin oxide, and Ethylhexylglycerin, caprylyl glycol, 1,2-hexanediol, silica, iron oxide, synthetic fluorophlogopite, gunjo

・Trade name:ガブミー パーフェクトアイパレット (GAB ME Perfect Eye Palette)
・Distributor:AnyMind Japan / 31F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo
・Manufactured and distributed by:Ocell Corporation / 5-25-7 Hakataeki-Minami, Hakata-ku, Fukuoka City, Fukuoka prefec

Comments by Tanakaga
I was thinking about how GAB ME could one day eliminate the problem of having many unused colors no matter which eyeshadow palette you buy, and I wanted to create the ultimate eyeshadow palette that can complete your eye makeup with just this one palette.

The key idea was centered on “colors that anyone can wear and still fit in.” For the orange palette, we focused on colors that would allow people who have never used orange eyeshadow before or who wear brown-based makeup to use orange. The colors can all be used as single colors because the coloring is quite good. I usually use this color palette every time!

For pink, I focused on mature pink colors that would dispel the sweet image of pink makeup because I don’t usually wear makeup that is too cute. To avoid making it too sweet, I made it with a dull pink in mind, which is easy for anyone to try.
The first color can be used as a base color, but when I use it, I use it on my eye bags and layer No. 4 and No. 5 on top of it.

The colors No. 2 and No. 3 are matte and easy to use, so they will go well with layering.

The finishing color of No. 6 is a dark color and colloring that can be used in place of eyeliner.

This is the ultimate eyeshadow palette that is designed to complete eye makeup using only eyeshadow, so please enjoy using it not only as eyeshadow but also in a wide range of other ways.

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