AnyMind Group, an end-to-end commerce enablement company, has today announced that unclip, a D2C apparel brand that was created in collaboration between Japanese model and influencer Haruka Murahama and the company, will activate a pop-up store in Nakameguro, Tokyo, Japan, from 9 April 2022 to 10 April 2022.
Murahama will also be at the pop-up store to serve customers, and the activation will also see the launch of new items from unclip which includes basic-colored shirts. Customers who purchase items in the pop-up store (including pre-orders) will receive a novel drawstring bag by unclip as a special gift. In addition, customers who make a purchase of more than ¥15,000 (inclusive of tax) at the pop-up store, can also take a two-shot photo with Murahama. For the launch and subsequent operations of unclip, Murahama was able to tap on AnyMind Group’s offerings including planning, design, production, e-commerce enablement, logistics and conversational commerce, through the company’s platforms such as AnyFactory, AnyShop, AnyLogi and AnyChat. The pop-up store will also feature new items to the unclip product line, including a collection of shirts that are designed to be loose and comfortable whilst making the wearer appear slender. These shirts come in pink, blue and green, and will retail at ¥6,930.
On the launch of her pop-up store, Murahama said: “Thank you for always wearing clothes from unclip. As we are in our first year, we are very happy to be able to hold a pop-up store like this, thanks to all of you. We love seeing pictures of you wearing clothes from unclip, and I’m so happy to hear your kind words. I hope to continue to make everyone’s daily life a little better, I hope to make you happy and lift your spirits, and I hope to make clothes that help you do just that!”