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E-commerce & D2C

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Launch of cyun%, an apparel brand produced by Yukirinu. Unisex items for various body types are available

AnyMind Group, an end-to-end commerce enablement company and UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, launched “cyun%”, a direct-to-consumer apparel brand produced by UUUM’s exclusive creator, Yukirinu. The first items will go on sale on the cyun% official online store at 9 p.m. (Japan Standard Time) on 4 March 2022.

    cyun% official online store :
    cyun% official Instagram :

    Yukirinu has over 1.14 million subscribers (as of February 2022) on her YouTube channels: “Yukirinu” and “YukirinuCyun Channel,” where she creates content around fashion and beauty. Her content has attracted attention especially from those in their 20s, and is expanding her popularity as a fashion icon in Japan. In addition to her activities as a YouTube content creator, she has launched collaborative items with several famous fashion brands and has appeared as a model on the runway of fashion events.

    Yukirinu’s vision for her brand is that people should be able to enjoy fashion without worrying about their surroundings and wear what makes them feel truly “cyun” (a Japanese word meaning “excited”).

    To give shape to Yukirinu’s passion and ideas, we have launch “cyun%” based on the partnership between UUUM and Any Mind, with AnyMind Group’s tools including AnyFactory, AnyShop and AnyLogi, for planning, design, manufacturing, e-commerce enablement and logistics.

    Five items will be available for the first launch, including unisex items that can be worn in multiple ways regardless of gender, such as a 3-way set-up, a 4-way hoodie, a 2-way Chinese-styled dress and an original logo t-shirt.

    cyun% Concept

    You can’t measure your “cyun” (meaning “excitement”) with numbers!

    Be honest to your heart.
    Be honest with your heart and wear what makes you feel “cyun” (meaning “excited”).
    Don’t worry about trends or your surroundings, just put on whatever you like, as much as you like.

    1st collection of cyun%

    2-way Chinese-styled dress

    Price: ¥12,900 (including tax) / Color: Sax Blue; Pink / Size: Free

    This satin dress is designed in the style of a Chinese dress. It has a separate design and can be worn as a standalone cami dress.

    4-way Marble Hoodie (unisex)

    Price: ¥9,900 (including tax) / Color: Pink; Blue / Size: Free

    This oversized hoodie can be transformed into a 4-way design, including sleeve cut-out, sleeveless, and with or without hem slits. The marble pattern is carefully dyed, and each piece has a different design.

    3-way Gimmick Setup (unisex)

    Price: ¥15,900(including tax) / Color: White; Blue / Size: Free

    It is a versatile item that can be worn in multiple ways, including as a set-up (jacket and skirt), long jacket, and short jacket.

    Metal Heart T-Shirt (unisex)

    Price: ¥5,500(including tax) / Color: Sax Blue; Black / Size: Free

    Big size t-shirt with an originally-designed heart graphic. As a unisex item, it’s great for couples.

    cyun% T-Shirt

    Price: ¥5,500(including tax) / Color: White; Pink / Size: Free

    The brand’s logo is filled with rhinestones that shine.

    Novelties to commemorate the launch

    Purchases of ¥20,000 or more (tax included) will receive a cyun% clear pouch. While stocks last!

    On the launch of her brand, Yukirinu said: “There is no right answer for “kawaii.” It’s okay to be more selfish without worrying about your age, body type, or the eyes of those around you. You are the one who decides what you like, and that’s why I want you to cherish the thrill that comes from your heart. Follow your heart’s desire because you only live once. I want you to follow your heart and be cute, and we will provide you with clothes that will make your heart skip a beat.

    YouTube video about the launch (In Japanese)

    YouTube: [Report] I’m finally going to announce two things I’ve been preparing all along!

    About Yukirinu

    Yukirinu is a YouTuber who posts videos in various verticals, including beauty, fashion, travel, and even eating alone! Her subchannel “YukirinuCyun Channel” focuses on fashion and beauty with a “cyun” theme.

    YouTube channel “Yukirinu”:
    YouTube channel “Yukirinu Cyun Channel”:

    Instagram @yukirin_u:

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