AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced the launch of a social media analytics tool on the AnyManager platform to enable web and app publishers to easily benchmark social media data alongside site and app data.
Through the newly launched tool on AnyManager, publishers can better understand areas such as follower growth, reach and post engagement, along with areas such as audience demographics (gender, age and geographical location), sentiment analysis, optimal posting times and top posts. This is currently available for Instagram, with plans for making other social media platforms available for publishers.
Hitoshi Maruyama, Managing Director of Publisher Growth, AnyMind Group, said: “Having provided a truly wide range of features to our publishers through AnyManager, we’re bringing entirely new dimensions to publishers. From providing a better grasp of social media to building new revenue channels, we’ll continue to innovate and provide publishers in Asia and beyond with exponential growth.”
The new tool sits alongside a wider suite of analytics tools including ad revenue and site analytics, app analytics and an app Health Score feature, which benchmarks a publisher’s app against a proprietary scoring system to provide actionable recommendations for publishers to improve areas such as app build, monetization optimization, app store optimization and user acquisition.
This is in addition to features for monetization, user engagement (including the recently launched Story Engine feature) and site build optimization. AnyManager is also connected to over 70 advertising demand partners, providing publishers with a single platform to easily access a range of essential tools to drive new growth.