UUUM and AnyMind Group, have today jointly announced the launch of Private Channel Network (PCN) that builds on a comprehensive and strategic partnership between both companies. Through the PCN, marketers can tap on creators affiliated with UUUM along with creators affiliated with AnyMind Group’s subsidiary, GROVE.
The PCN combines the expertise, reach and creator network scale of UUUM in Japan, content creators by AnyMind Group’s subsidiary, GROVE, along with AnyMind Group’s capabilities in software development.
In recent years, marketers in Japan have encountered challenges in matching brands and products with the right influencers. Through PCN – an invite-only environment where influencers and brand collaboration opportunities are exclusive and all parties are screened before entry is allowed – brands can now tap on an end-to-end solution, from data-based planning to reporting, to drive more effective influencer marketing strategies and accurate matches between brands and influencers.
With PCN, brands can better drive better matching with influencers, and create opportunities for creators and influencers to further increase fan engagement.
UUUM and AnyMind Group will continue to work in partnership and provide new value in creator and influencer marketing, open up the creator economy in Japan, and drive the industry forward.