E-commerce & D2C
Feb 2, 2023
Singer-songwriter Taisei Miyagawa taps on AnyMind Group to launch D2C apparel brand Etrarium
AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese singer-songwriter, Taisei Miyagawa, who has over 2.7 million followers on social media, will be launching a direct-to-consumer (D2C) apparel brand called Etrarium. The brand will launch on 24 February 2023 at 8:00 pm Japan Standard Time. Prior to the official launch date, the brand will hold a pop-up store in “+8 Gallery&Studio” in Omotesando, Tokyo, Japan, on 18 and 19 February 2023.
As a student, Miyagawa was posting videos on Twitter and other social