Case Study

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E-commerce & D2C

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Nathalie Holscher launches SNH with AnyMind Group

Features a lifestyle apparel brand including sweatshirt and t-shirt created through AnyMind D2C

In March 2021, Indonesian digital content creator, singer and actress Nathalie Holscher created and launched her D2C lifestyle apparel brand, SNH, through AnyMind Group. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer’s original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Nathalie Holscher with the right business infrastructure to operate digitally.

Extended support was also provided, including brand and product planning, product and store design, post-sale logistics and more.

Official online store:
Official Instagram account:

Product lineup

SNH Limited Versatile Sweater
The SNH Limited Versatile Sweater is a simple and stylish outer layer that can be worn for work, hanging out with friends, or simply to get through chilly days at home. The sweater features an exclusive plastisol-printed design on the chest and left sleeve.

SNH Limited Oversize White
The limited-edition SNH Limited Oversize White is an everyday-wear oversized t-shirt that features an exclusive plastisol-printed SNH logo and design on the upper chest area.

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