Case Study

Facebook Icon Twitter Icon Linkedin Icon

E-commerce & D2C

Facebook Icon Twitter Icon Linkedin Icon

AnyMind Group and Chihiro Inohana launch D2C apparel line for petite women

Features an apparel line created specially for petite women created through AnyMind D2C

In March 2021, Japanese model Chihiro Inohana created and launched her fashion brand, LASHIKU, with the help of AnyMind Group. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer’s original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Chihiro Inohana with the right business infrastructure to operate digitally.

Extended support was also provided, including brand and product planning, product and store design, post-sale logistics and more.

Official online store:
Official Instagram account:

Product lineup

Pleats Salopette
Inohana wanted to create a pair of pants with a design that would make her legs look longer, bringing about the concept of Pleats Salopette.

The length of the shoulder straps can be adjusted to suit the wearer’s preference and can be worn with heels or flats.

tiered dress
Inohana wanted to create a cute, one-piece dress, and paid close attention to details such as switching positions, length and sleeves to create a dress that is cute in every way.

2-way summer knit dress
This is a knitwear item that Inohana really wanted to make because it is difficult to find suitable length dresses for petite body statures.

The dress comes with a ribbon that can be tied at the waist to add style or can be worn without the ribbon.

Latest News