Our annual report that looks at the state of influencer marketing is now available! This year, we’ve also added a focus on the creator economy to capture rising trends in this space.
In other news, we’re named in LinkedIn’s top startups 2021! We’ve got a whole lineup of items last month, and we’ve even thrown in a tech blog post about the management philosophy of our tech team.
Read on to find out more!
- How the influencer marketing ecosystem and creator economy is stacking up in Asia
- We’re named to LinkedIn’s top startups (Japan) list
- Enabling publisher Gizmodo Japan to go D2C
- Meross going D2C in Japan, powered by AnyMind Group
- Influencer D2C brand launches in Indonesia and Japan
- SMBC Group’s PlariTown now provides AnyMind’s products to help businesses go digital
- Publishers, e-commerce and D2C brands can now create Web Stories through AnyManager
- How we’re powering next-gen commerce for influencers in Thailand
- Case study: AnyMind helps electrical appliance brand Hizero to influence audiences in Hong Kong
- Our tech team wrote more than just code in September
How the influencer marketing ecosystem and creator economy is stacking up in Asia
In our annual State of Influence in Asia 2021 report, we dissect key areas around influencer behaviors, influencer marketing campaigns and the top five trends we’re seeing that will create a long-lasting impact for both marketers and influencers in the coming years.
Instagram remains most-used platform by brands for influencer marketing campaigns but had the lowest year-on-year growth
September 29, 2021
Download: State of Influence in Asia 2021 report
September 29, 2021
We’re named to LinkedIn’s top startups 2021 list
LinkedIn named AnyMind Group to its top startups list (for Japan). Factors taken into consideration include growth in the number of employees; Interest in the company and its employees; Interest in job openings; Ability to attract top talent.
AnyMind Group named to LinkedIn Top Startups in Japan 2021 for the first time
September 28, 2021
Enabling publisher Gizmodo Japan to go D2C
One of the largest gadget sites in Japan, Gizmodo Japan, is now going D2C to consumers in Japan, through Giz Yatai, their online store featuring products handpicked by Gizmodo Japan’s editors from around the world. Gizmodo Japan is tapping into AnyMind’s products including AnyFactory, AnyShop, AnyManager, AnyLogi, AnyDigital and AnyTag.
AnyMind Group collaborates with Gizmodo Japan to launch next-generation media commerce site, Giz Yatai
September 15, 2021
Meross goes D2C in Japan, powered by AnyMind Group
We’re also powering smart home appliance manufacturer, Meross, to go D2C in Japan. Through our D2C for Enterprise program, Meross will leverage tools such as AnyShop, AnyManager, AnyLogi and AnyTag to drive their next-gen commerce push in the Japan market.
AnyMind Group empowers Meross to launch its first official online store in Japan
September 16, 2021
Influencer D2C brand launches in Indonesia and Japan
We’ve had three influencer D2C brand launches in the past month, including one in Indonesia and two in Japan. In Indonesia, social media influencer group JAR Team launched their own line of official merchandise, whilst in Japan, musician Noah Sato launched her fragrance brand “Shefar” and Japanese celebrity, Becky, launched skincare brand “NaturaLUNA…”.
AnyMind Group powers Indonesian creator JAR Team to launch limited edition official merchandise
September 7, 2021
AnyMind empowers Japanese influencer Noah Sato to launch perfume brand, Shefar
September 21, 2021
AnyMind Group helps Japanese celebrity, Becky, to launch her first D2C skincare brand, “NaturaLUNA…”
September 14, 2021
SMBC Group’s PlariTown now provides AnyMind’s products to help businesses go digital
PlariTown, a subsidiary of Sumitomo Mitsui Financial Group, Inc., can now offer its customers management consulting resources of SMBC Group, and various AnyMind Group products including AnyManager, AnyShop, AnyLogi and AnyTag.
PlariTown and AnyMind Group agree on business partnership to promote digitization of corporations in Japan
September 10, 2021
Publishers, e-commerce and D2C brands can now create Web Stories through AnyManager
Through AnyManager’s latest feature, Story Engine, online publishers, e-commerce brands and D2C brands can now easily create, edit, manage and publish Web Stories on their online properties. Web Stories are a web-based version of the popular “Stories” format that combines video, audio, images, animation and text to create a dynamic consumption experience on both desktop and mobile devices.
AnyMind Group launches Story Engine on AnyManager for online publishers, e-commerce and D2C brands
September 9, 2021
How we’re powering next-gen commerce for influencers in Thailand
We spoke with Jug, who is Head of Creator Growth, Thailand, and Pat, Head of the D2C for Influencers program in Thailand, to find out how exactly we’re helping influencers in Thailand to jumpstart their growth.
How we’re powering next-generation commerce for creators in Thailand to create sustainable business growth
September 30, 2021
Case study: AnyMind helps electrical appliance brand Hizero to influence audiences in Hong Kong
When electrical appliance brand, Hizero, wanted to enter the Hong Kong market, who did they turn to for help? Us of course! By tapping on AnyTag, they were able to drive a three-pronged strategy to reach target audiences to drive awareness.
Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market
September 30, 2021
Our tech team wrote more than just code in September
Our tech team is more known for writing code, but in the past month, the writing muse found them and they released a bunch of resources, insights and tips. From Python libraries for humans, profiling code in Python and Recoil state management for React to the comparison of front-end frameworks, QA pyramids and testing, and how the AnyLogi platform is stacking up today, and so much more!
AnyMind Group’s tech blog