Since 2020, short-form videos have seen a much higher growth rate, attributed to the rise of platforms such as TikTok, resulting in shifts in viewer behavior. This has had a knock-on effect, with viral videos on such platforms causing attached soundtracks to rise in popularity.
Artists and musicians are increasingly accepting that having their soundtracks on popular TikTok or YouTube Shorts videos is a strategy that needs to be considered, to the point where various record labels have allocated budgets to promote songs through short-form videos.
AnyMind Group, through its Creator Growth team – a team specializing in consulting and supporting the growth of content creators – is launching a new service for creators called AnyMind Music. The service provides creators with production of soundtracks and music that they can use in short-form video content. By collaborating with creators, these creators can also grow their recognition and create opportunities to generate income through various platforms and formats such as YouTube Shorts, TikTok, Instagram Reels, and music streaming platforms such as Spotify and Apple Music.
Being already active in Japan, AnyMind Group is now expanding this service to creators in other markets, including South Korea, Taiwan, Hong Kong, Singapore, Thailand, Philippines, Malaysia, and Vietnam, as well as Europe and the United States.
The company believes that short-form video content will continue to grow, and as a result will continue to create opportunities for creators to generate more income and develop more ways to support content creators globally.