Announcement

MayyR collaborates with AnyMind Group to launch 11AM-shop

Thai social media influencer, MayyR, has leveraged on AnyMind D2C for Influencers, to launch a minimal women’s ready-to-wear and lifestyle clothing line under her 11AM brand.

The spring/summer collection includes minimal-style items including jackets, pants, t-shirts, crop tops and canvas bags. All products were sourced and made locally in Thailand.

The 11AM Signature Denim Jacket is a lovely white colour, with the words “enjoy it all” embroidered across the back of the jacket. There is also a light brown suede label on the front pocket of the ja

Announcement

AnyMind Group

Sep 10, 2020

Download: AnyMind Group’s State of Influencer Marketing in Asia 2020 report

AnyMind Group's State of Influencer Marketing in Asia 2020 report aims to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.

The report leverages data points from over 170,000 influencers through the AnyTag (previously CastingAsia) platform, and over 1,300 influencer marketing campaigns conducted across Asia over the past year.

The State of Influencer Marke

Announcement

AnyMind Group

Sep 10, 2020

Download: AnyMind Group’s State of Influencer Marketing in Asia 2020 report (English)

Announcement

Creator Growth

Sep 9, 2020

AnyMind Group unveils winners of MDEC’s #YoungCreators TikTok challenge

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, through its influencer marketing brand, CastingAsia, together with Malaysia Digital Economy Corporation (MDEC), announced the 10 winners of the #YoungCreators TikTok Challenge held in conjunction with MDEC’s #SayaDigital Movement.

Apart from winning prizes worth up to RM60,000, the winners will be enrolled in a programme offered by CastingAsia that consists of training and resources to equip them with the ability to further develop their digita

Announcement

E-commerce & D2C

Aug 31, 2020

Gyp.so launches Tatohearts merchandise through AnyMind D2C for Influencers

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, and Thai social media influencer, Gyp.so, have collaborated to launch a merchandise line for Tatohearts that aims to draw synergy between the mind, body and soul.

Leveraging on AnyMind Group’s D2C for Influencers offering including AnyFactory, ideation and designing, creation of e-commerce capabilities and more, Gyp.so has created and produced her own unique brand based on her mind, body and soul philosophy.

Mind - Create products to r

Announcement

Influencer Marketing

Aug 17, 2020

Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite

AnyMind Group has launched new social media analytics features on CastingAsia, the leading influencer marketing platform for Asia, including competitor and hashtag analysis functionality for Instagram on CastingAsia’s social media analytics suite.

The new features provide marketers with more well-rounded insight into their own social media performance and competitors’ performance, and are available together with CastingAsia’s self-serve influencer marketing functions to discover, analyze, activate, manage, track and attribute influencer marketing act