Shefar, a D2C perfume brand by Japanese pop star Noah Sato and created together with end-to-end commerce enablement company AnyMind Group, has today announced the appointment of Aki Suda as April’s brand ambassador. Suda is a member of Japanese female idol group “Cho Tokimeki Sendenbu”, and has appeared in various movies and television dramas in Japan. With this new brand ambassador, the Shefar online store, Instagram and Twitter, will feature Suda in a campaign dubbed “Shefar x AKI SUDA 〜Pipiel’s other stories #02 Pink〜” and the campaign will last from 1 April 2022 to 30 April 2022. The Shefar brand was launched in October 2021 and sales of its flagship product exceeded 1,000 units in a single day. Customers who purchase Shefar products in the month of April will also receive a limited-edition postcard by Aki Suda.
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E-commerce & D2C
December 2, 2022