News

AnyMind Group supports BONCEPT’s cross-border expansion into Vietnam

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced that it is now the exclusive online distributor for Korean cosmetics brand, BONCEPT in Vietnam. AnyMind will support BONCEPT in distributing and marketing its products across e-commerce platforms in Vietnam, including Shopee, TikTok Shop and Lazada.

BONCEPT is a cosmetics brand owned by TONYMOLY, a well-known and beloved cosmetics company in South Korea. The brand name is the result of a combination of the words "Beauty" and "Concept," and its products a

Press Release

E-commerce & D2C

Apr 1, 2025

AnyMind Group wins gold at the Martech Innovation Awards 2025

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has been awarded the Gold Award at the Martech Innovation Awards 2025. The award was given in recognition of its AI-powered live commerce platform, AnyLive, submitted under a case study featuring the Evian brand. The case study demonstrated how the platform increased streaming hours and boosted sales while reducing costs by up to 90%.

The Martech Innovation Awards 2025 is an awards show recognizing top technology and marketing innovations in Thailand. Organized by the

Press Release

AnyMind Group

Mar 31, 2025

AnyMind Group completes acquisition of Japanese e-gifting company, AnyReach

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completion of its full acquisition of AnyReach

, a Japan-based e-gifting company, through its wholly-owned subsidiary, AnyMind Japan Inc. AnyReach will continue to operate under its existing name.

This marks AnyMind Group’s 10th acquisition and the fifth M&A of a Japan-based company. Since its founding in 2016, AnyMind Group has expanded its business into 15 markets, with a strategic growth driver being the strengthening of its

Press Release

Publisher Growth

Mar 27, 2025

AnyMind Group Releases 2024 eCPM Trends for Full-Screen Mobile Ads

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today released its 2024 eCPM Trends for Full-Screen Mobile Ads report, covering App Open and Interstitial mobile ad formats. The report analyzes global user traffic and data from 565 mobile app publishers across Asia using AnyMind’s publisher growth platform, AnyManager.

Among mature markets in APAC, Japan maintained high eCPM (effective cost per mille) rates, peaking at $3.72 in March for App Open ads and $10.80 in February for Interstitial ads. Taiwan saw strong

Report

Publisher Growth

Mar 26, 2025

Download: eCPM Trends for Full-Screen Mobile Ads 2024 – App Open and Interstitial Ads

Stay ahead of the curve with our deep dive into 2024 eCPM (effective cost per mille) trends across App Open and Interstitial ads—analyzing data from AnyManager across 565 mobile app publishers based out of Asia, covering 11 key markets, including the U.S., Japan, Brazil, India, Vietnam, and more.

What’s Inside:

Monthly eCPM benchmarks across top-performing countries

Trends in both mature and emerging markets

Market-specific insights to guide your ad monetization strategy

Key takeaways for developers, publishers, and ad professionals

Whether

Press Release

Product Update

E-commerce & D2C

Mar 26, 2025

AnyMind Group adds AI customer service agents on AnyChat

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has launched AI functionality on its conversational commerce platform, AnyChat. The new functionality provides AnyChat users with the ability to toggle between AI and human customer service agents to streamline customer interactions and reduce workload for support teams.

A recent report highlighted that from Q1 2024 to Q3 2024, the use of chat and messenger services globally stayed above 94.5% of internet users over 16 years