Press Release
E-commerce & D2C
Apr 2, 2025
AnyMind Group supports BONCEPT’s cross-border expansion into Vietnam
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced that it is now the exclusive online distributor for Korean cosmetics brand, BONCEPT in Vietnam. AnyMind will support BONCEPT in distributing and marketing its products across e-commerce platforms in Vietnam, including Shopee, TikTok Shop and Lazada.
BONCEPT is a cosmetics brand owned by TONYMOLY, a well-known and beloved cosmetics company in South Korea. The brand name is the result of a combination of the words "Beauty" and "Concept," and its products a