Announcement
Publisher Growth
Apr 18, 2025
UI/UX Consultation Service for App & Game Publishers
Struggling to Keep Users Coming Back or Achieve Positive ROAS?
If you're launching new apps or games and finding it tough to maintain user retention or scale your ROAS beyond Day 1 - you're not alone. Many publishers experience strong Day 1 performance, but keeping users engaged beyond that is a much bigger challenge.
According to the Adjust Mobile App Trends 2024 report, while the average Day 1 retention rate for games is 28.3%, it drops drastically to 13% by Day 7, 9.3% by Day 14, and only 5.3% by Day 30. Hyper-casual games face an even tougher c