(AnyMind Academy 2023) Digital Marketing Planner (Strategic Planning and Online Media Planning)

What You'll Do

• Clarify and analyze briefs handed by AE in order to understand business challenges, and goals in order to develop the proposal that serves the objectives of the client
• Responsible for Strategic Planning and/or Media Planning, depending on the requirements of each campaign
• Research, Analyze, and Make use of consumer insights and market landscape related to the brief provided by clients ensuring all executions idea align with strategy
• Familiar with digital communication strategy, online media strategy
• Develop compelling presentation slides and present them to internal teams and clients
• Plan the use and allocation of the online media budget in order to estimate the most impactful media KPI
• Work with AE, Creative planners, and Biddable/Media Buyer teams to develop and deliver the proposals
• Attend the meeting with clients to present the strategy and give insightful consultations

Who You Are

• Bachelor’s Degree in advertising, communication arts, marketing, digital media, or a related field
• Proficient with computer programs especially Google Slide, Google Sheets etc.
• Be able to work as a team and has the good interpersonal skill
• Able to work well under pressure and a tight schedule
• Good communication skill in Thai and English is a plus