On June 7, 2023, our creator growth team in the Philippines gathered a savvy and talented line-up of TikTok creators at Sunkissed Cafe for an insightful and fun-filled afternoon. The event aimed to engage with the TikTok live-selling community, connecting them with brands and products they can collaborate with. “We aim to empower our creators and influencers with new opportunities with affiliate marketing not just through our AnyCreator platform, but also on new features on the social media platforms that they use, such as TikTok,” said Helen Nguyen, our Creator Growth Senior Manager.
A Hearty Feast for a Heart-to-Heart Talk Sunkissed Cafe provided the perfect venue and food for this creator meet-up. With a charming and cozy ambiance, our creators warmed up and bonded over their love for their craft. They shared a big dining table where everyone recounted their experience as content creators. Seasoned participants even imparted their wisdom on content creation, live-selling, and hosting. Meanwhile, a mouth-watering buffet awaited our creators, serving all-time favorites: sisig, chicken parmigiana, sweet and sour pork, pesto pasta, pumpkin soup, garlic bread, and refreshing iced tea.
Grooming the Next Generation of Influencer-Entrepreneurs The event revolved around the ever-changing social media landscape and the transition into the third evolution of influencer marketing, where creators drive real business outcomes from the content they create. Helen shared valuable insights and tips on becoming an effective live seller. She also provided invaluable insights on negotiating with brands and selecting the right products for successful live selling.
Throughout the event, attendees actively participated in discussions, sharing their experiences as content creators and live sellers. This open dialogue allowed participants to address their fears and concerns, enabling the AnyMind team to identify areas for improvement and find ways to address them.
A Mock Live-Selling Challenge We also challenged the participants to an on-the-spot competition, where each attendee had the opportunity to demonstrate their live-selling skills for a chance to win GCash prizes. It was an intense competition, but in the end, Riz Hernandez emerged as the winner with her impressive live-selling skills. Yen Bonillo followed closely behind for her very convincing sales talk, while Jazper Tiongson and Paulina Jamie were tied for third place.
The rise of creators as key facets in affiliate marketing Affiliate marketing has become a growing trend in the Philippines, catalyzed by the rise of e-commerce. As a creator, leveraging your content with affiliate marketing can grow your income when done the right way.
Attending the TikTalks Creator Meet-up not only expands your industry knowledge but also keeps you at the forefront of the social media landscape. It’s an avenue for you to learn about how the 3rd evolution of influencer marketing will shape up and stay in sync with the latest trends. Moreover, the event provides a unique platform for forging invaluable connections with like-minded creators and brands, making way for fruitful collaborations.
Want to jumpstart your career as a TikTok Liveseller? Sign up on AnyCreator today!